What are web designers missing? As SEs traverse a page they analyse it and index it assuming it doesnt offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc. But this is the same content as thedomain. Its indexed. At least it looks much nicer after the redesign. Some web design companies compound the problem with the use of session IDs apart from their shopping cart software, or use cart created session IDs throughout their design. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. And start a PPC campaign. Go to any category and see the session ID appended. Got that? Indexed. But the problem doesnt end there; since this is now a new page, it doesnt have the establishment of the old page.). The snazzy sites creators are good at their job.. Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the benevolent Google.htm.
Site Redesigns, Wasted Pages.
Unfriendly URL. Whats this? Duplicate content! Most web designers have little understanding of why this would ever be a problem. Now close the browser and open the same URL again note that the session ID has changed for the same pages selected. Occasionally, like your living room, the site needs an overhaul.
The Solution. They think they know the SEO science. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. The main fully featured shopping cart OS Commerce - which is free and hence attractive appends a session ID to every page. That is, the page referred to by its URL now exists in some database patrolled by Googles armed guards. Web designers in general dont really understand search engine optimisation despite their sales peoples sale oriented claims. See an example of this with naturalfigures(dot)co(dot)uk. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain.
The Cause Leading to the Effect. But no matter just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site just wait a few weeks months years. Hmmm. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Not only are these pages the same, but also http://thedomain and http://www. never.thedomain are also the same content.
Many sites on the web are amazing a real tribute to their designers. Oh well. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URLs that have desirable search engine clout. But the SEOs have the upper hand. Its easy to fix these problems, its just that web designers are generally oblivious to the problem.. But this has become a buzz-phrase. For proof of this see the site cited in the bio box for this article as site which to prove an SEO point is distinctively un-pretty.com. The web designers need to understand how search engines see pages as well as how humans see pages. They know they arent designers and they know they need clever artistic designers to build something that is not just functional but also attractive. In the redesign many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Session IDs are a handy means of keeping state and identity across several pages for a particular users sequence of pages within the domain per session. Try that on your web designer if theres the slightest questioning lift of eyebrows run. Both skills are needed. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session IDs, although they are default offenders. And realise that now they have two landlords their High St premises owner and Google (and/or Yahoo, MSN, etc ). The converse is not generally true. A popular web presence is no longer the breeze it used to be. Heres why its going to be years decades. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content. The htaccess 301 redirect resolves all this. Many of these are attractive, functional and compelling for visitors. Since people in business generally have a skill base that doesnt include web site design, they dip into the sizable pool of inexpensive web creator talent around. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because theyve heard that page names China twin screw barrel Suppliers should have hyphens, not underscores, or that page names shouldnt have hyphens but should have underscores (it doesnt matter a hoot). extruder screw and barrel Manufacturers When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page note that it has exactly the same content as another on the same domain they already have indexed and index the new page too. Theyve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Back to the home page? Go to thedomain/index. But wait its not duplicate content! The old page has been changed sure it still exists because there may be external links to it but there are no internal links to the page its been replaced by the new page.
A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.
Weve yet to find a web designer who does